FanDuel owner Flutter Entertainment has listed on the New York Stock Exchange in what it has described as “a pivotal moment” for the company. The move came on Monday, allowing US-based investors to gain easier access to the company.

For the time being, Flutter is maintaining its primary listing in London, although the firm has plans to ditch that too. It’s an idea that the company will pitch to shareholders in May.

Flutter has deemed the NYSE its “natural home” amid the online sports betting boom

In addition to owning FanDuel, gambling giant Flutter owns Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, and Betfair, among plenty of other familiar names. Although most of these companies are based outside of the US, Flutter has deemed the NYSE its “natural home” amid the online sports betting boom.

Flutter generated $4.6bn in the US last year. FanDuel remains the market leader across the country for sports betting (39%), despite fierce rivalry from DraftKings and BetMGM. That said, DraftKings did surpass FanDuel for overall online gaming market share in October, holding 31% to FanDuel’s 30%.

Peter Jackson, CEO of Flutter, said he expects the US to generate “the largest proportion” of Flutter profits going forward. In fact, the day of the Supreme Court decision to repeal a ban on gambling in the US has become such an important moment for Flutter, Jackson has proposed making May 18 a companywide holiday.