Building brand loyalty during sports absence

BetMGM has announced a new deal with free-to-play games provider SportCaller to create daily trivia games for players. The online sportsbook’s new offering aims to build brand loyalty while live sports events are on hiatus in the wake of COVID-19.

The trivia games will see players answering questions, each having a time limit. A prize will be up for grabs and will be split if there is more than one winner.

Details of the daily trivia games

SportCaller will be offering trivia games with ten questions each, with players having only ten seconds to answer each one. A variety of question-alternating functionality plus a large selection of topical historical data are set to ensure fair gaming. The prize pool for each game is $500.

it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate”

According to SportCaller’s managing director Cillian Barry, the company is delighted to have increased its growing global influence by working with BetMGM in North America. Barry said: “During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.”

SportCaller uses a flexible platform so it can quickly create and provide topical trivia games that are free to play. The options offered through its partnership with Bet MGM are intended to entertain sports bettors in light of the current lack of live games action. The MLB, NBA, and other professional sports leagues have all taken a break to practice social distancing following the outbreak of the coronavirus.

Operators seeking alternatives

Gambling operators like BetMGM are seeking alternatives to traditional sports betting markets in the current climate. One such option is simulated sports. VSO News recently reported that the New Hampshire Lottery approved wagering on virtual NASCAR racing. Nevada and New Jersey had previously introduced the option in their states.